Het Anker Brewery Case Study on FMCG365 Implementation

This case study details the implementation of the FMCG365 solution by Het Anker N.V., a Belgian brewery, in collaboration with Cegeka. The brewery, which has a rich history dating back to 1471, sought to enhance its international business operations in the competitive fast-moving consumer goods (FMCG) sector. The primary objective was to improve the efficiency of sales representatives in managing customer interactions and data collection during visits. The FMCG365 solution, built on Resco Mobile CRM and Microsoft Dynamics 365, was selected for its customizable features and compatibility with various Dynamics CRM versions. The implementation process was completed in under three months, allowing sales reps to manage accounts, appointments, and complaints effectively. The solution has led to improved data quality, increased customer visits, and a deeper understanding of customer needs, enabling the brewery to achieve its growth objectives. The case study highlights the benefits of quick implementation and the adaptability of the FMCG365 solution.