Focus on Energy E-Commerce Strategy Overview

This document is a guide detailing the e-commerce strategy for Focus on Energy, Wisconsin's statewide program aimed at promoting energy efficiency and renewable energy. The program collaborates with various utilities to provide resources and incentives for residents and businesses. The guide outlines several key initiatives implemented by Resource Innovations, including the development of an order site for Energy-Saving Packs, which has processed nearly 600,000 orders since its inception. Additionally, it describes the establishment of a marketplace for energy-efficient products, which has sold over 60,000 smart thermostats. The transition to virtual pop-up retail events during the COVID-19 pandemic is also documented, highlighting over 130 events organized in collaboration with local businesses. The guide emphasizes the importance of targeted engagement strategies, such as specialized storefronts for different customer segments, to enhance program reach and customer satisfaction. Overall, the document illustrates the evolution and impact of Focus on Energy's digital engagement initiatives.