Benefits Broker Marketing Optimization Case Study

This case study details the engagement of a benefits broker in the Northeast US with ReSource Pro to enhance operational efficiency and marketing efforts. The broker faced challenges with high rates of remarketing and carrier fatigue, which led to ineffective client interactions focused on pricing rather than strategic planning. ReSource Pro proposed a four-part solution that included defining a pre-renewal meeting process to better understand client needs, segmenting accounts to tailor services, deploying a carrier strategy to streamline partnerships, and reducing follow-up time with clients and carriers. The implementation of these strategies resulted in significant productivity gains, including a 29 percent reduction in time spent per renewal and a 35 percent decrease in renewal marketing efforts. Consequently, the broker experienced a 25 percent increase in time available for pursuing new sales, ultimately enhancing client relationships and overall business performance.