Respage is a business services company based in the United States, specializing in advertising and marketing for the multifamily housing sector. Founded in 2005, the company has a small employee base of 1 to 10 individuals and generates revenue in the millions. Respage focuses on enhancing the online presence of apartment communities through social media strategies, as evidenced by their published document, a Social Media Guide for Multifamily. This guide outlines the importance of social media for apartment communities, emphasizing its role in improving website rankings, increasing brand awareness, and fostering stronger relationships with residents. It provides practical advice on engaging with residents and prospects via platforms like Facebook, Twitter, and Instagram, highlighting the significance of consistent communication and community engagement in retaining tenants and enhancing customer service. The guide also suggests various content strategies to keep residents informed and involved, thereby contributing to a positive community atmosphere. Overall, Respage’s expertise lies in leveraging digital marketing tools to support multifamily housing organizations in effectively reaching and interacting with their audiences.