2024 Hospitality Benchmark Report for APAC

This document is a benchmark report focusing on the hospitality sector in the Asia-Pacific (APAC) region for the year 2024. It provides a comprehensive analysis of database health, email channel performance, and web capture strategies among hoteliers. The report outlines the methodology utilized in data collection, which spans multiple Revinate solutions and includes metrics from over 12,000 hoteliers, encompassing billions of marketing emails and numerous guest interactions. It details the importance of maintaining a robust guest database, emphasizing the need for accurate contact information and effective segmentation. The report presents key benchmarks for database growth in various APAC regions, highlighting the significant increase in guest records and the value of complete records with valid email addresses and phone numbers. It concludes with insights on identity resolution technology to improve guest relationships and drive direct bookings, addressing challenges posed by OTA-masked emails as hospitality businesses pivot to first-party data strategies.