AI-Driven Pricing Optimization at Grupo Ramos

This document is a transcript of a webinar discussing Grupo Ramos's implementation of an AI-based pricing optimization solution. The session features insights from key executives, including Herbert Torres, VP Commercial, and Jennifer Mejia, Pricing Manager, who outline the challenges faced by the company in the competitive retail landscape of the Dominican Republic. The conversation highlights how Grupo Ramos transitioned from a manual pricing process to a more efficient, centralized, and analytics-driven approach. The executives explain the importance of adapting to an inflationary environment and the need for precise pricing strategies to meet consumer demands. They also discuss the role of data cleansing and technology in enhancing pricing decisions and maintaining competitiveness. The document details the ongoing journey of integrating AI into their pricing processes, emphasizing the necessity for continuous improvement and adaptation to market changes.