Worldwide Retail Promotions Management Vendor Assessment

This document is an IDC MarketScape report that assesses vendors in the field of worldwide retail promotions management for the years 2024-2025. It outlines the critical role of promotions management in retail strategies, emphasizing that many retailers rely on promotions to enhance merchandise sales. The report discusses various aspects of promotions management, including the complexity of managing numerous promotions across different retail sectors, such as fashion and grocery. It details the iterative nature of promotion development, the planning cycle, and the importance of data-driven decision-making in optimizing promotions. The report also highlights the need for effective promotion management systems that can handle high volumes of promotions, integrate with marketing technologies, and ensure coordination across various marketing initiatives. The findings are based on interviews with retailers and a comprehensive analysis of promotion management tools, aiming to provide insights into best practices for enhancing promotional effectiveness.