Digital Transformation in the Printing Industry

This report details the role of digital transformation in expanding service offerings of commercial printers beyond traditional print. It outlines the transition from analog to digital processes that has led to the necessity of diversifying services to maintain relevance in a changing market. The document identifies key drivers of digital transformation, including advancements in digital workflows, digital presses, and the evolving expectations of customers regarding communication methods. It presents findings from NAPCO Research surveys indicating that large commercial printers are responding to challenges such as declining print volumes and increased competition by adding ancillary services. The report describes the strategies that these printers are implementing to enhance productivity and drive profitability, emphasizing the importance of understanding customer needs in the context of broader communication channels available today. Overall, the report serves as a resource for industry stakeholders looking to navigate the complexities of digital transformation in the printing sector.