Digital Ad Order Management System Modernization Case Study

This case study outlines the modernization of a Digital Ad Order Management System for a France-based global outdoor advertising company. The client aimed to enhance their two-decade-old legacy solution, which managed bookings, contracts, and invoices across over 100 locations. Key challenges included a lack of real-time visibility into asset bookings, multiple database roles leading to no single source of truth, and errors in managing booking requests and invoices across different currencies. The modernization process involved reengineering the online ad booking and order management system to provide a holistic view of operations, integrating features such as a network and unit visual planner, portfolio management, and intelligent reporting. The agile methodology was employed for development, focusing on prioritizing defects and enhancements. The implementation resulted in significant improvements, including a 50% increase in booking of available assets and a 100% streamlining of the inventory to finance management process.