2024 Higher Education Social Media Engagement Report

The 2024 Higher Education Social Media Engagement Report presents the rankings of Division 1 and Division 2 colleges and universities based on their social media performance from June 1, 2023, to May 31, 2024. The report includes rankings for platforms such as Instagram, Facebook, Twitter, and TikTok, providing insights into how schools engage with their audiences. A total of 668 institutions were surveyed, and a weighted formula was used to generate overall engagement rankings that combine total engagement and engagement rates. The report details the top 10 colleges and universities, highlighting their successful strategies and content themes that contributed to their high engagement levels. It also discusses the methodology behind the rankings and the data set used for analysis, which includes millions of posts and engagements across the specified period. This report serves as a resource for understanding social media dynamics in higher education.