Media Intelligence Modernization Case Study

This case study details the modernization efforts of Jove Informática, a Brazilian provider of media intelligence services, utilizing Rocket Visual COBOL. The objective was to enhance system efficiency and reduce maintenance costs while meeting customer demands. Jove faced challenges with its legacy COBOL system, which limited modernization opportunities and increased operational costs. The company initiated a proof of concept with Rocket Visual COBOL, which allowed them to preserve existing code while modernizing the user interface. The transition to a .NET environment improved developer efficiency and enabled seamless integration with Windows Forms and ASP.NET. As a result, Jove achieved a 20% reduction in IT costs and improved agility in responding to business requirements. The new interface attracted new clients and expanded market reach, demonstrating the effectiveness of the modernization strategy. Jove aims to further enhance its offerings by implementing a relational database for real-time data access, supported by Rocket Visual COBOL.