UNCLAIMED
Roku, Inc.
Overview
Roku, Inc. is a company based in the USA that operates within the Computers and Technology industry, specifically focusing on internet-based services. With approximately 3,340 employees, Roku reported revenues of $4,113 million. The company's expertise lies in the streaming television sector, where it provides a platform for various viewing models, including linear TV, paid streaming, and ad-supported content. A recent research article published by Roku explores the complexities of TV audience attention in a fragmented viewing landscape, highlighting the challenges advertisers face in reaching viewers across different platforms. The study analyzes viewer motivations and attention levels, revealing insights into how and why audiences engage with content. Roku's documents emphasize the importance of understanding viewer behavior and preferences in order to optimize advertising strategies in a diverse media environment. Overall, Roku, Inc. is positioned as a key player in the evolving landscape of digital streaming and audience engagement.