UNCLAIMED
Roundel
Overview
Roundel is a United States-based company operating within the Business Services industry, specifically in the sectors of multimedia and graphic design, as well as advertising and marketing. Founded in 1984, the company employs between 201 and 500 individuals and has reported significant revenue. Roundel's published content includes a research report focused on Generation Z, which provides insights into the shopping behaviors, core values, and media habits of this demographic. The report, based on a survey of 1,300 Gen Z adults and an equal number of Millennials, explores themes such as social consciousness, the impact of technology on lifestyle, and evolving definitions of success among younger consumers. The findings indicate that Gen Z places a high value on personal experiences and authenticity, shaped by contemporary issues like climate change and social justice. This research reflects Roundel's commitment to understanding consumer trends and behaviors, particularly in relation to their shopping habits and preferences.