Rulai is a software company based in the United States, founded in 2016, with a focus on developing AI-powered virtual assistants designed to enhance customer experience in various industries, particularly banking. The company emphasizes the importance of digital transformation and automation, especially in the context of changing consumer needs, as highlighted in their document titled "Banking in a COVID-19 World." This document outlines trends such as increased customer inquiries related to safety, financial assistance, and service availability during the pandemic. Rulai’s solutions include natural language understanding (NLU) capabilities, multi-round dialog systems, and strategies for optimizing customer interactions by allowing bots to manage high-volume requests while human agents handle more complex inquiries. The company aims to facilitate collaboration between humans and machines to improve operational efficiency and customer satisfaction. Rulai's approach reflects a commitment to adapting to evolving market demands and leveraging technology to address contemporary challenges faced by large enterprises.