AI Governance and Risk Management Playbook

This document is a playbook focused on AI governance and risk management in the digital advertising sector. It outlines the significance of governance in mitigating legal risks and protecting consumer trust. The playbook addresses regulatory considerations, including AI-specific laws and comprehensive privacy laws that impact advertising practices. It highlights the challenges organizations face in navigating a rapidly evolving regulatory landscape, particularly concerning the integration of AI technologies. The playbook also examines key use cases in digital advertising, such as audience segmentation, content creation, and enhanced contextual advertising. Furthermore, it discusses the importance of internal governance structures and guardrails to ensure compliance with existing laws. By providing a framework for understanding the complexities of AI adoption, the playbook aims to assist industry practitioners in effectively managing governance and risk issues associated with AI-assisted solutions.