2024 B2B Marketing Mix Report Insights

The document is the seventeenth edition of the B2B Marketing Mix Report, published by Sagefrog Marketing Group. It presents the findings from a recent survey that gathered over 2400 responses from professionals across various B2B industries, including technology, healthcare, and business services. The report outlines key marketing trends and tactics for 2024, emphasizing the importance of brand awareness as the top marketing objective. It details the shift towards a combination of in-house and outsourced marketing strategies, highlighting that 89% of those who outsourced found it effective. The report also discusses changes in marketing budgets, with some businesses cautiously increasing spending while others cut back. Additionally, it notes a resurgence in traditional marketing channels, such as in-person events and print advertisements, indicating a balanced approach to marketing strategies in response to evolving consumer behaviors. The insights aim to assist marketers in planning their strategies for the upcoming year.