2025 B2B Marketing Mix Report

This report presents the eighteenth edition of the B2B Marketing Mix Report by Sagefrog Marketing Group, which serves as a year-end resource for B2B marketers. It details the findings from a recent survey that gathered insights from professionals across various B2B industries, including technology, healthcare, and business services. The report outlines key marketing trends and tactics for 2025, emphasizing the importance of brand awareness as the primary marketing objective. It also discusses the hybrid approach of combining in-house and outsourced marketing efforts, highlighting the effectiveness of this strategy. Additionally, the report notes the conservative marketing budgets for 2025, with a focus on reallocating funds to impactful areas such as marketing technology and direct marketing. The significance of in-person events and the growing role of AI in marketing strategies are also examined, reflecting the evolving landscape of B2B marketing and the need for companies to adapt to changing market dynamics.