Salesforce Trusted AI and Agents Impact Report

This document is the Salesforce Trusted AI and Agents Impact Report, published in February 2025. It outlines the establishment of the Office of Ethical and Humane Use, which was created to guide the design, development, and use of Salesforce technologies with a focus on ethics and human rights. The report emphasizes the importance of trust in AI, particularly in enterprise applications, and describes Salesforce's commitment to developing AI solutions that are safe, secure, and trustworthy. It details the foundational principles, policies, and decision-making structures that govern AI initiatives at Salesforce, including responsible agentic AI principles and the AI Acceptable Use Policy. The report also presents case studies that illustrate the practical application of these principles in product design and development. Furthermore, it discusses the broader impact of AI initiatives on various stakeholders, including employees, customers, and global communities, aiming to empower others to create ethical and trustworthy AI solutions.