SalesNOW is a Canadian company founded in 1994 that operates within the software industry, specializing in customer relationship management (CRM) solutions tailored for manufacturing and distribution sectors. With a workforce of 11 to 50 employees, the company emphasizes the importance of advanced CRM functionalities that extend beyond traditional contact management. Their published research report, titled "20 CRM Trends: That Manufacturing & Distribution Leaders Must Embrace in 2025," outlines key trends and capabilities that are expected to shape the CRM landscape, including automated lead distribution, predictive lead scoring, and integrated project management tools. The report highlights the necessity for modern CRMs to facilitate seamless workflows, enhance customer experience through self-service portals, and ensure compliance with evolving regulations. SalesNOW's focus on process automation and real-time integration with enterprise resource planning (ERP) systems aims to streamline operations and improve sales effectiveness for its clients. The company’s approach reflects a commitment to supporting operational excellence and responsiveness in a rapidly changing market.