Oroton Product Content Optimisation Case Study

This case study details Oroton's approach to managing product content optimization for over 10,000 SKUs. The document outlines the brand's strategic shift towards technology investment to support future growth. It explains the necessity for detailed and accurate product imagery and descriptions to enhance the customer buying experience across various touchpoints. The case study presents the challenges faced by Oroton, including the need for streamlined communication among teams to improve efficiency and reduce time to market. It describes how Oroton partnered with DigiShelf, a local Salsify implementation partner, to restructure and publish rich product data across multiple channels. The results indicate that migrating to Salsify enabled Oroton to centralize product data, automate processes, and significantly reduce the time required to bring products to market. The document emphasizes the importance of a single source of truth for product data management and the ongoing efforts to incorporate automation into their workflows.