Samsung Galaxy S23 Žalgiris Limited Edition Case Study

This case study details the collaboration between Samsung, Žalgiris Kaunas, and Premiumstore to create the Samsung Galaxy S23 Žalgiris Limited Edition smartphone. The project aimed to strengthen the emotional connection between the basketball team and its supporters by providing a unique product that showcased team pride. The initiative was developed in under 12 weeks using Knox Configure, which allowed for customized devices pre-set with exclusive content and design elements. Key features included a pre-installed Žalgiris Insider app, a built-in team theme, and laser-etched branding. The collaboration resulted in significant outcomes, including a 5% contribution to the Samsung Experience Store’s total yearly turnover and an increase of 73,000 users in the Žalgiris app. The success of this initiative led to further partnerships, expanding into additional products like Galaxy Buds and Galaxy Watch. This case study illustrates how innovative technology can enhance fan engagement and create new revenue streams.