Zero-Rating and Application-Based Plans Overview

This document is a guide that outlines the concept of zero-rating and application-based plans in the telecommunications sector. It describes how social networking applications are increasingly dominant in internet usage, leading service providers to seek innovative ways to monetize their networks. The guide discusses the challenges faced by service providers, particularly regarding unlimited plans, which have resulted in declining average revenue per user (ARPU). It emphasizes the importance of segmenting consumers based on their usage behavior to create personalized plans that enhance customer retention and satisfaction. Additionally, the document details the benefits of zero-rating, including compliance with net neutrality regulations and the potential for differentiated service offerings. It also highlights the capabilities of AppLogic Networks in traffic identification and management, which are crucial for implementing zero-rating strategies effectively. The guide concludes with insights into how service providers can leverage these plans to increase revenue and improve user experience.