Nebraska Medicine Employee Experience Enhancement Strategy

This document is a case study detailing Nebraska Medicine's approach to improving employee experience through a modern marketing strategy. The organization faced significant challenges with high turnover rates and shifting workforce demands, particularly in the wake of the COVID-19 pandemic. To address these issues, Nebraska Medicine conducted a comprehensive employee listening project to understand workforce expectations and desires. The findings led to a refreshed employment brand, 'Together. Extraordinary,' aimed at enhancing recruitment and retention. The case study outlines the collaboration between HR and marketing teams, emphasizing the importance of tailored communication and a revamped onboarding program. Key results included a 16% decrease in voluntary turnover and a 22% increase in external hires. The document highlights the strategic initiatives undertaken to align the employment brand with employee needs and improve overall engagement, showcasing the critical role of communication in achieving these objectives.