Auto-Enrollment Case Study of Knoxville TVA Employees Credit Union

This case study outlines the implementation and impact of the SavvyMoney auto-enrollment feature at Knoxville TVA Employees Credit Union. The objective was to enhance member engagement by providing free credit score visibility, financial education, and personalized offers. The credit union leveraged SavvyMoney's auto-enrollment to automatically enroll all digital banking users, making the features available upon login to online or mobile banking. Within 45 days of enabling this feature, the credit union reported significant results, including a 150% increase in funded loan volume through SavvyMoney’s Offer Engine and a 90% product engagement rate among members. The partnership with SavvyMoney has empowered the credit union to deepen member relationships and achieve substantial loan growth, demonstrating the effectiveness of integrating digital financial tools into member services.