CU SoCal Pre-Approved Offer Marketing Case Study

This case study details the implementation of SavvyMoney’s Pre-Approved Offer Marketing solution by the Credit Union of Southern California (CU SoCal). The objective was to enhance member awareness of money-saving offers and simplify access to these offers. The solution was first utilized in a pre-approval auto loan campaign, which included refinances and new vehicle purchases. The campaign resulted in a frictionless member experience and streamlined management for CU SoCal’s marketing team. SavvyMoney’s platform enabled effective prescreen marketing through personalized email campaigns and digital banking widgets. The case study outlines significant impacts, including a 74% increase in application volume and a 53% increase in total funded loans from digital channels, amounting to $2.4 million in incremental auto loan volume. The study emphasizes the effectiveness of the solution in improving member engagement and the overall marketing strategy, allowing CU SoCal to optimize future efforts based on campaign tracking data.