Sawtooth Software

Overview

Sawtooth Software, founded in 1983 and headquartered in Provo, Utah, operates within the software industry, specifically focusing on marketing services and market research. With an employee size ranging from 51 to 200, the company provides tools and methodologies for conducting advanced market research, including techniques for conjoint analysis. A notable publication from the company, titled "Three Ways to Treat Overall Price in Conjoint Analysis," discusses various approaches to pricing within this context, such as the traditional approach, conditional pricing, and summed price techniques. This research paper highlights the complexities involved in estimating price effects and offers insights into advanced applications of conjoint analysis, emphasizing the importance of model stability and the potential for overfitting due to interaction effects. Sawtooth Software's contributions to the field of market research are reflected in their focus on developing sophisticated analytical methods that aid businesses in understanding consumer preferences and pricing strategies.

Industry