Recovery Solutions and Store Layout Strategies

This technical report discusses the findings of the retail benchmarking report titled 'Recovery Solutions and Store Strategies,' published by Scala in June 2021 in collaboration with WBR Insights. The report is based on survey responses from 100 retail brands across Europe and examines investment focuses and recovery strategies in the retail sector. Key topics include technology deployment, omnichannel attitudes, and optimizing store layouts. The report emphasizes the importance of integrated digital solutions, such as occupancy management systems and digital signage, to enhance customer safety and experience. It also highlights the shift towards self-service options and the use of QR codes for improved customer interaction. The report concludes that many retailers are planning to reassess their store layouts to better accommodate customer needs and optimize sales opportunities. Additionally, it stresses the necessity of finding suitable technology partners to support digital transformation in retail.