Retail Data Deployment and Omnichannel Strategies

This technical report focuses on the integration of data deployment strategies within the retail sector, particularly in relation to omnichannel experiences. It discusses findings from the retail benchmarking report, Recovery Solutions and Store Strategies, which surveyed 100 retail brands in Europe. The report outlines key areas of investment for retailers, including store layout reconfiguration and occupancy management systems. It emphasizes the importance of utilizing data from online interactions to enhance in-store strategies, highlighting how retailers can leverage data for product recommendations and customer engagement. The report also addresses the role of sensors and digital signage in creating personalized shopping experiences and optimizing marketing efforts. Furthermore, it presents insights into the necessity of integrating technology to improve customer service and operational efficiency. The document concludes by stressing the importance of selecting the right technology partners to support digital transformation in retail.