Schema App

Overview

Schema App is a Canadian company founded in 2016 that specializes in custom software and IT services within the business services industry. With a small team of 11 to 50 employees, the company focuses on providing solutions that enhance digital visibility through structured data, particularly in the context of search engine optimization (SEO). The company's published materials, including a definitive guide on healthcare structured data, emphasize the importance of Schema Markup as a strategy for healthcare organizations to improve their online presence and user engagement. The guide outlines how implementing Schema Markup can help healthcare entities communicate essential information effectively, thereby enhancing customer experience and increasing appointment bookings. It discusses the role of Schema Markup in maintaining competitiveness in search results, the types of rich results that can be achieved, and technical aspects such as using JSON-LD and unique resource identifiers (URIs) to clarify entity relationships. Overall, Schema App's expertise lies in leveraging structured data to support organizations in optimizing their content for better search engine performance.

Industry