Content Creation in the Age of Generative AI

This white paper examines the implications of generative AI (GenAI) on content creation and data storage, commissioned by Seagate Technology and conducted by IDC. It presents findings from a market research study that surveyed 1,000 business and IT decision-makers globally, focusing on the enterprise demand-side perspective. The study highlights how GenAI has begun to reshape the content creation landscape, increasing content volumes, richness, and complexity. Key findings indicate that 78.4% of respondents are generating previously uncreated content, with significant increases in the total number of content files. The paper also discusses the acceleration of content replication and the demand for longer content retention, with 66.1% of respondents expecting storage growth due to GenAI. Furthermore, it notes that GenAI is democratizing content creation, enabling broader participation across various roles within organizations. The report concludes with insights into future trends and recommendations for optimizing storage infrastructure for GenAI.