Digitization Case Study of ARTDECO with SEEBURGER

This case study details the digitization efforts of ARTDECO, a prominent player in the cosmetics industry, supported by SEEBURGER's Business Integration Suite (BIS). The document outlines ARTDECO's transition to electronic ordering channels beginning in 2000, integrating EDI with SEEBURGER's assistance to streamline sales processes across various international markets. It highlights the establishment of B2B and B2C online shops in 2014, which enhanced customer loyalty and expanded the company's reach to 40 additional countries. The case study further explains how the SEEBURGER BIS serves as a central hub for integrating digital sales channels, allowing for efficient order processing and real-time updates to SAP S/4HANA. It also discusses the benefits of omnichannel integration, including improved monitoring of goods flow, customized pricing strategies, and seamless returns processing. Overall, the document illustrates how ARTDECO leverages technology to enhance its branding and sales strategies in a competitive market.