SellersFi is a finance company based in the United States, specializing in lending and brokerage services. Founded in 2017, the company operates with a small team of 11 to 50 employees and has reported revenue of approximately $2.6 million. SellersFi's published content includes a research report titled "The Collapse of the Purchase Funnel," which is part of the 2023 Edelman Trust Barometer. This report examines consumer behavior and vulnerability, highlighting significant societal concerns such as climate change, health, rights, and misinformation. The report provides insights into how these factors influence consumer attraction to brands, particularly among different age demographics. Although the document corpus is limited, it indicates that SellersFi engages in research relevant to consumer trust and brand perception in the financial sector. The company appears to focus on understanding market dynamics and consumer sentiment, which may inform its lending and brokerage strategies.