Analysis of Effective PSA Video Campaigns

This guide presents an analysis of 12 impactful public service announcement (PSA) video examples that have significantly influenced behavior and attitudes. The document outlines the characteristics of these campaigns, primarily focusing on corporate social responsibility (CSR) and brand-led initiatives. Each example is detailed with information about the sponsor, year of release, format, length, and the specific issues they addressed, such as gender confidence, disability inclusion, and mental health stigma. The guide emphasizes the measurable behavior change achieved through these campaigns, highlighting the importance of storytelling and relatable content. It also discusses the selection criteria for these examples, which include documented behavior change, a focus on enterprise sponsors, and variety in formats. The document serves as a resource for marketing, communications, and CSR teams looking to develop their own effective campaigns by borrowing successful patterns from these notable examples.