Summary
This guide outlines the changes in corporate video production as observed in 2026. It details the evolving landscape where businesses are now producing a higher volume of video content, with many companies creating between 20 to 50 videos per month. The document describes several key trends driving this shift, including decentralized production, where any employee can film content, and the use of AI tools to assist in various production tasks without replacing professional editing. It emphasizes the importance of treating video as a continuous business function rather than isolated projects. Additionally, it notes the growth of internal video communications and the dominance of short-form video across channels. The guide also highlights the emergence of video SEO and AEO as significant channels for visibility and the transition from per-project pricing to subscription models for video production. Overall, the document presents a comprehensive view of the current state and future direction of corporate video production.
