24 Automations to Increase Marketing Agency Efficiency

This white paper discusses the role of automation and artificial intelligence in enhancing the efficiency of marketing agencies. It outlines the necessity for agencies to adopt automation tools to remain competitive in the rapidly evolving digital landscape. The document details various benefits of automation, including ease of setup, flexibility, improved control over campaigns, and the ability to scale operations as client demands grow. It also addresses potential challenges such as the need for human oversight and the costs associated with implementing these tools. The paper highlights Shopstory, a no-code automation tool designed for marketing agencies, emphasizing its features like custom workflows and cross-channel functionality. Additionally, it presents pre-built automations that agencies can utilize to streamline operations across various areas such as PPC, SEO, and reporting. By leveraging these automation solutions, agencies can enhance their performance and reduce manual workload, ultimately leading to improved client outcomes.