This case study presents NielsenIQ's approach to enhancing cash flow excellence through the adoption of Sidetrade's AI-powered platform. It outlines the challenges faced by NielsenIQ's Global Business Services (GBS) after transitioning from an outsourced model to a captive one, including inconsistent processes, limited visibility, and cash flow constraints. The objectives for transformation included centralizing workflows, gaining real-time visibility into payment behaviors, and leveraging technology for automation. The case study details how Sidetrade facilitated the standardization of workflows, provided AI-powered insights, and improved client engagement. It highlights significant improvements such as streamlined operations, data-driven decision-making, and enhanced cash flow. Additionally, the case study emphasizes the importance of maintaining the human element in finance operations, focusing on employee experience, and creating a positive workplace culture. Overall, the document serves as a resource for finance leaders seeking to optimize collections and improve cash flow visibility.