MaaS 2.0: Transforming Mobility as a Service

This article is a technical report that discusses the evolution of Mobility as a Service (MaaS) from an initial concept to a more pragmatic solution. It outlines the challenges faced by MaaS, including adoption hurdles and interoperability issues, while highlighting the role of advances in technology, particularly data analytics and artificial intelligence, in its transformation. The report identifies three core milestones in the development of MaaS: the need for a flexible travel companion, the integration of AI for enhanced travel intelligence, and the significance of public-private partnerships. It emphasizes the importance of user-centric design, scalable products, and addressing commercial challenges for successful implementation. The report concludes by suggesting that the future of MaaS relies on collaboration among stakeholders to create seamless and sustainable mobility solutions, ultimately enhancing user experiences and operational efficiency within transport networks.