2024 Direct-to-Consumer Wine Survey Report

This document is a report detailing the findings and benchmarks from the 2024 Direct-to-Consumer Wine Survey. It outlines the evolution of direct-to-consumer (DTC) sales in the wine industry over the past decades, noting significant milestones such as the Granholm Decision in 2005, which legalized state-to-state direct sales. The report discusses the current state of the wine market, highlighting trends in consumer demographics, sales channels, and the impact of the anti-alcohol movement. It presents data indicating that DTC sales now account for a substantial portion of small winery revenues, while also addressing challenges such as oversupply and declining visitation to tasting rooms. The report concludes with projections for future trends in the industry, emphasizing the need for wineries to adapt to changing consumer preferences and explore new sales strategies to ensure growth in the coming decade.