2025 State of the US Wine Industry Report

This document is a report on the 2025 State of the US Wine Industry, authored by Rob McMillan, EVP and Founder of Silicon Valley Bank Wine Division. It outlines the current challenges and forecasts for the wine industry, highlighting a significant reset characterized by the first demand-based correction in three decades. The report discusses various predictions for 2024 and 2025, including anticipated negative volume growth and the dynamics of consumer preferences shifting towards younger demographics. It details the performance indicators for premium wineries, the supply imbalance, and the expected market corrections. The report emphasizes the importance of adapting strategies to engage the emerging consumer base while addressing the decline in older high-spending wine consumers. Additionally, it presents insights into the industry's inventory challenges and the impact of changing consumer behaviors on sales. Overall, the report aims to provide a comprehensive understanding of the current state and future outlook of the wine industry.