Central Michigan University Website Implementation Case Study

This case study outlines the implementation of a new website for Central Michigan University (CMU) by SilverTech, focusing on web development, accessibility compliance, SEO, and user experience design. CMU, which serves over 15,500 students, recognized the need for a digital transformation to better attract students and engage alumni. The project involved collaboration between CMU, SilverTech, and a branding agency to create a user experience strategy and integrate new designs. Key goals included improving the website's usability, enhancing recruitment capabilities, and refining web governance. The challenges faced included poor navigation and a lack of event tracking. The Sitefinity content management system was utilized to provide customizable modules and templates, enabling CMU to manage content effectively. After the website's launch, significant improvements were noted in application completions and campus visit registrations, demonstrating the project's success in achieving its objectives.