Digital Experience Case Study for Workers Credit Union

This case study details the collaboration between SilverTech and Workers Credit Union to develop a website that enhances user experience through strategic UI/UX design and custom web development on the Progress Sitefinity platform. The project aimed to support the Workers Way initiative, which focuses on improving the financial wellness of members and the community. Key business goals included providing clear messaging about the organization's purpose, enhancing user engagement, and expanding membership accessibility. The study outlines the pain points identified in the previous website, such as disjointed navigation and lack of engagement, and presents the new website features designed to address these issues. These features include improved navigation, personalized user experiences, and compliance with WCAG 2.1 Level AA standards. The results section highlights significant improvements in user engagement metrics following the website launch, demonstrating the effectiveness of the implemented strategies.