How to Choose a Content Management Platform

This white paper provides a comprehensive guide on selecting a content management system (CMS) for effective website management. It outlines the importance of engaging stakeholders from the beginning to ensure a successful project. The document emphasizes the need to define and validate customer requirements, including persona definitions, user journeys, and UX expectations. It details the process of developing CMS requirements, focusing on aspects such as content management, personalization, lead scoring, ecommerce, integrations, and user roles. The paper also discusses the evaluation phase, highlighting the significance of assessing in-house skill sets, integration needs, and budget considerations. Additionally, it addresses potential pitfalls to avoid during the selection process, ensuring that the chosen CMS aligns with both current and future organizational needs. The document serves as a valuable resource for organizations seeking to make informed decisions in their CMS selection journey.