Improving Patient Experience at New York Proton Center

This case study outlines the strategic web redesign undertaken by the New York Proton Center (NYPC) to enhance the patient and referring physician experience. The NYPC, which specializes in advanced radiation therapy, recognized the need to update its outdated website to facilitate better navigation for patients seeking treatment information and for physicians referring patients. SilverTech was selected to lead the redesign due to its expertise in user experience. The study details the challenges faced by the former website, including unclear navigation and a lack of essential content regarding the patient experience. SilverTech's approach involved user testing, content reorganization, and the creation of a dedicated referral portal for physicians. The new website, built on WordPress, features improved navigation and a comprehensive patient experience section. Post-launch metrics indicated significant increases in website traffic and user engagement, demonstrating the effectiveness of the redesign in meeting the needs of both patients and healthcare providers.