Economic Impact of the Tourism Industry in Golden, Colorado

This report presents an economic impact analysis of the tourism and visitor industry in the City of Golden, Colorado, for the year 2022. It details the methodology and data sources used, including visitor data from Datafy, which captures various visitor characteristics and spending patterns. The analysis estimates direct visitor spending within Golden, which amounted to approximately $191.4 million, generating a total economic impact of about $167.7 million in the local economy. This impact supported over 1,500 jobs and resulted in nearly $6 million in sales and lodging tax revenues for the city. The report also outlines visitor statistics, indicating a total of 5.75 million visitor days, with a significant portion of visitors coming from over 50 miles away. The findings are contextualized with comparisons to previous years, noting a recovery in visitor numbers post-COVID-19 pandemic. Additionally, the report includes specific analyses of key points of interest, such as Coors Brewery Tours and Clear Creek Whitewater Park.