Impact of Technology on Business Events Industry

This white paper examines the influence of technology on the future of the business events industry, published by the ICCA Future Leaders Council as part of their 2023–2025 term. It draws insights from interviews with event technology suppliers worldwide, highlighting how technology has transformed event planning and execution. The paper discusses various aspects, including artificial intelligence, data analytics, and the rise of virtual and hybrid events. It outlines the challenges and opportunities presented by these technologies, emphasizing the importance of purposeful technology integration. The analysis covers how technology enhances attendee experiences, streamlines operations, and supports sustainability efforts. It also addresses the uneven adoption of technology across different regions and the need for a balance between efficiency and human-centered design. The conclusion presents a forward-looking vision of how technology will continue to redefine the business events landscape, indicating that its role is becoming increasingly central to successful event management.