Request for Proposal for Agency of Record

This document is a Request for Proposal (RFP) issued by the Newport and Bristol County Convention and Visitors Bureau, also known as Discover Newport, to engage a qualified Agency of Record (AOR). The AOR will be responsible for developing and executing a strategic marketing plan that aligns with Discover Newport's mission and objectives. The selected vendor will provide strategic direction, creative leadership, and tactical execution across various marketing channels. The document outlines the scope of work, which includes strategic planning, brand stewardship, analytics, creative development, media planning, and social media strategy. The AOR is expected to collaborate closely with Discover Newport staff and external partners to enhance brand awareness and drive visitation to the region. The proposal must detail the approach, timeline, team qualifications, performance measurement, and fee structure. The contract period is expected to begin on April 1, 2026, and may extend for two additional years, with a total budget not exceeding $10.3 million.