Visit Lauderdale Strategy Plan for FY25-FY26

The document is a strategic guide outlining the Visit Lauderdale Strategy Plan for fiscal years 2025 and 2026. It aims to enhance the global perception of Broward County, increase tourism, and stimulate economic growth through various initiatives. The strategy emphasizes improving the destination's brand image and marketing efforts, which includes creating compelling content and fostering strong partnerships. Additionally, it seeks to expand the market for conventions, meetings, sports, and special events by upgrading facilities and increasing sales efforts. The plan also focuses on attracting international visitors through data-driven strategies and strengthening relationships with travel industry partners. Community engagement is highlighted, with an emphasis on building relationships and developing an ambassador program. Overall, the strategy aims to position Broward County as a leading travel destination through innovative marketing and community involvement.