Advanced Web Analytics Certification Training Course Agenda

This document is a course agenda for an Advanced Web Analytics Certification Training program. It outlines various lessons and topics covered throughout the training. The agenda begins with an introduction to digital analytics, defining key concepts and the importance of analytics in business. Subsequent lessons delve into building blocks of analytics, fundamentals of digital analytics, and business perspectives, including customer lifecycle and marketing models. The methodology section introduces Lean Six Sigma principles for continuous improvement. Data analysis fundamentals are discussed, focusing on statistical concepts and the role of an analyst. The course also covers dashboard design, audience segmentation, acquisition strategies, behavior analysis, conversion optimization, and retention strategies. Ethical considerations and privacy issues in analytics are addressed towards the end. Each lesson includes key takeaways and activities to reinforce learning, culminating in a wrap-up section that summarizes key concepts.