Simplus is a business services company based in the United States, specializing in custom software and IT services. Founded in 2014, the company has grown to employ between 501 and 1,000 individuals and reported significant revenue. Simplus focuses on leveraging artificial intelligence (AI) to enhance business transformation, particularly through its partnership with Infosys. The company offers Business Transformation Services (BTS) that include a range of AI-driven solutions designed to optimize client strategies and improve customer relationships. Their approach involves collaborating with clients throughout the innovation process, utilizing a structured AI Strategy Process that identifies unique business needs and develops tailored action plans. Simplus has developed over 150 AI use cases across various Salesforce clouds and industries, emphasizing human-centric design and innovation to unlock new opportunities for client success. The company also provides resources such as guides and checklists to assist businesses in navigating their AI journeys effectively.