Managed SBC for Real-Time Communication Services

This document is a case study detailing the implementation of SITA Managed SBC as a solution for real-time communication services in the airline industry. It outlines the challenges faced by airlines, airports, and ground handlers in integrating advanced technologies to meet the expectations of digitally savvy passengers. The case study highlights five primary challenges: cost, interoperability, flexibility, compliance, and security. SITA Managed SBC addresses these issues by providing a managed service solution that includes equipment management, licensing optimization, and 24/7 monitoring. The document also describes the benefits of the solution, such as enhanced passenger experience, scalability, and compliance with regulatory requirements like GDPR and PCI DSS. Furthermore, it presents a specific case involving Cathay, which required a solution to engage passengers through digital channels and ensure secure transactions. The results indicate significant operational efficiency improvements and cost reductions for SITA's clients.